About me

I’m a copywriter, content designer and UX writer.

I design with words

I’m Encarni, born in Antequera and a Málaga girl at heart. I’ve lived in a world full of words ever since I was little: I still remember the excitement of learning to read through the comics my mother used to read to me, and then suddenly realising, all on my own, that only vowels take an accent mark.

From that moment on, I haven’t stopped writing. I trained as a journalist, but when the internet came into our lives I started exploring new ways of expressing myself through technology. I like to get stuck into everything, so I’m just as happy writing copy as I am designing a banner or building a website, like this one.

Today I work as a marketing manager at a B2B company. I apply strategies to make sure every message is useful and clear for users, strikes the right tone, and speaks in the brand’s own voice. I’m keen to keep growing in the world of copywriting, UX, and product design through content.